Search

Cookie policy

…to let us know that you’ve seen our cookie message 30 days   Measuring website usage (Google Analytics) We use Google Analytics software to collect information about how you use…

Road safety campaigns and advice

Is pushing your speed worth it?

…facts When driving, a few miles per hour can mean the difference between life and death. The faster you drive, the less time you have to stop if something unexpected…

I would like to order some road safety merchandise or promotional materials

…provide educational resources that have the potential to make the greatest difference to road safety. As more and more people move to digital platforms, we have taken the decision to…

Accessibility statement for think.gov.uk

How accessible this website is Parts of this website are not fully accessible. For example: some pages and document attachments are not clearly written some heading elements are not consistent…

THINK! launches a new website with downloadable campaign resources.

Today THINK!, the government’s flagship road safety campaign, launched a new website to help support road safety campaigns and education in England and Wales. The new website brings together the…

Education resources

Highway Code Changes

        Following changes to The Highway Code that came into effect on 29 January 2022, THINK! launched a campaign to shift attitudes and encourage safer driving behaviours…

Is pushing your speed it worth it?

…and get there safely. The campaign asks young drivers ‘Is pushing it worth it?’, encouraging them to reflect on their own driving and to reappraise the consequences of what they…

I would like to use a THINK! advert to help promote road safety in my local area

…need to complete a usage request form, providing specific details of which asset(s) you would like to use, where it will appear (social media, print media etc.) and how long…