Campaigns
Highway Code Changes
Following changes to The Highway Code that came into effect on 29 January 2022, THINK! launched a campaign to shift attitudes and encourage safer driving behaviours…
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Campaigns
Travel Like You Know Them
…raising campaign ran in February-March 2022, followed by a broader behaviour change campaign, ‘Travel Like You Know Them’ in July-August 2022. To continue embedding the changes and encouraging uptake of…
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Campaigns
Mobiles 2022
…around mobile phone use behind the wheel. From 25 March 2022, it will be illegal to use a handheld mobile phone behind the wheel for virtually any use, including to…
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Campaigns
CLICK is the sound
Wearing a seat belt reduces the risk of death for drivers by 50% yet 4 unbelted young people were killed or seriously injured every week in 2022. In 2022, 30%…
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Campaigns
Mates for Life 2023
…in 10 young men taking action as a result of seeing our content, including stopping a friend drinking before driving. Our films are running across Instagram, Snapchat, and Reddit with…
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Cycle Safety
…@safe.driving.for.life on Instagram or check out: Safe Driving for Life Find information on additional training you can do after passing your test here: Further training for car drivers (safedrivingforlife.info) …
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Campaigns
Is pushing your speed worth it?
…country roads. In 2022, 61% of all young male car driver serious and fatal collisions happened on rural roads. Find out more Speeding penalties – GOV.UK (www.gov.uk) Driving on country…
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Campaigns
Party Car
…encourages passengers to ‘let a mate concentrate’. We’ve created a suite of videos that will run across social media and online video, including Instagram stories, Snapchat and gaming apps. The…
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Campaigns
Activate Pint Block!
…seasonally relevant moments for our target audience. You can access and download our 60 Pint Block illustrations here or repost the illustrations from our Instagram page . You can also…
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Campaigns
THINK! Restart Activity
…priority audience, with activity running on channels including Snapchat, Instagram Stories and a Twitter sports partnership. Assets supplied are free to use for educational purposes, however if used in a…
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