Campaigns
Highway Code Changes
Following changes to The Highway Code that came into effect on 29 January 2022, THINK! launched a campaign to shift attitudes and encourage safer driving behaviours…
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Campaigns
Travel Like You Know Them
…raising campaign ran in February-March 2022, followed by a broader behaviour change campaign, ‘Travel Like You Know Them’ in July-August 2022. To continue embedding the changes and encouraging uptake of…
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Campaigns
Mobiles 2022
…around mobile phone use behind the wheel. From 25 March 2022, it will be illegal to use a handheld mobile phone behind the wheel for virtually any use, including to…
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Accessibility statement for think.gov.uk
…January 2021. Content that’s not within the scope of the accessibility regulations PDFs and other documents Many of our older PDFs and Word documents do not meet accessibility standards –…
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Campaigns
CLICK is the sound
Wearing a seat belt reduces the risk of death for drivers by 50% yet 4 unbelted young people were killed or seriously injured every week in 2022. In 2022, 30%…
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Campaigns
Be the Mate who won’t Speed
…in lockdown. Initially launched on 28 January 2021, the campaign tackles speeding among this high-risk group, by encouraging young drivers to ‘Be the mate who won’t speed’, to keep themselves…
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Story of THINK!
The UK government has been running road safety campaigns for more than 75 years. The Central Office of Information (COI) ran the government’s road safety campaigns until 2000, when THINK!…
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Campaigns
Mates for Life 2023
…in 10 young men taking action as a result of seeing our content, including stopping a friend drinking before driving. Our films are running across Instagram, Snapchat, and Reddit with…
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Cycle Safety
…@safe.driving.for.life on Instagram or check out: Safe Driving for Life Find information on additional training you can do after passing your test here: Further training for car drivers (safedrivingforlife.info) …
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Campaigns
Is pushing your speed worth it?
…country roads. In 2022, 61% of all young male car driver serious and fatal collisions happened on rural roads. Find out more Speeding penalties – GOV.UK (www.gov.uk) Driving on country…
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