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Is pushing your speed it worth it?

…the campaign, THINK! launched UnXpected FM, a new audio ad, in the form of a fake pirate radio station. The innovative and dynamic ad uses real-time weather data to tailor…

Mobiles 2022

…unexpectedly appearing in the backseat of the car to intervene and stop them picking up the phone while driving. These films will run across Facebook, Instagram, Snapchat, Twitter and Pinterest,…

Cycle Safety

…ride in the centre of your lane, known as the ‘primary position’, on quiet roads, in slower-moving traffic and at the approach to junctions or road narrowings. If you are…

Road safety campaigns and advice

Is pushing your speed worth it?

…facts When driving, a few miles per hour can mean the difference between life and death. The faster you drive, the less time you have to stop if something unexpected…

THINK Map

…road, and how it is everyone’s responsibility to try and prevent accidents happening in the future. To get started, type in any place name, street name or postcode in the…

Story of THINK!

…excessive speed, drink and drugs, and the use of mobiles at the wheel. In the decade that followed the conception of THINK!, road deaths in the UK reduced by 46%….

Accessibility statement for think.gov.uk

…website If you need information on this website in a different format like accessible PDF, large print, easy read, audio recording or braille please email DfTPUBLICITY@dft.gov.uk We’ll consider your request…

Travel Like You Know Them

…the Dutch reach. The campaign will run across video-on-demand, radio, digital audio, online video, social and out-of-home for six weeks from August 2023. We encourage partners to make use of…

Education resources