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Road safety campaigns and advice

Be the Mate who won’t Speed

…paid-for capacity (particularly outside of the national campaign period) usage fees may apply. To download static and animated memes and the audio ads, click on the ‘Get this’ link below….

Don’t get caught between

…reminds cyclists to look out for lorries turning left – the area where one third of cyclist-HGV collisions happen. For campaign results, see ‘Reports’ at the ‘Get this’ link below….

Is pushing your speed worth it?

…GOV.UK (www.gov.uk) Driving on country roads – your complete guide | RAC Drive. The Highway Code – Driving in adverse weather conditions (226 to 237) – Guidance – GOV.UK (www.gov.uk)…

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How accessible this website is Parts of this website are not fully accessible. For example: some pages and document attachments are not clearly written some heading elements are not consistent…

THINK! launches a new website with downloadable campaign resources.

Today THINK!, the government’s flagship road safety campaign, launched a new website to help support road safety campaigns and education in England and Wales. The new website brings together the…

Education resources

Highway Code Changes

…these factual awareness raising assets (linked below) and the ‘Travel like you know them’ assets from Phase 2, depending on the objectives of their communications. If you would like advice…

Is pushing your speed it worth it?

…more information on speeding and rural roads. Please find the partner toolkit here THINK! speeding campaign 2024 – partner toolkit and a clip of our radio ad directly below. https://www.think.gov.uk/wp-content/uploads/2023/03/263442_01_DFT-Unexpected-FM_30s_Radio_Generic-Intro_6PPM_-1.wav…