Cycle Safety
…left straight after overtaking someone cycling. They may not have time to adjust their speed, which could lead to a collision. 3. Understanding priorities on the road Remember that people…
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Campaigns
Is pushing your speed it worth it?
…the campaign, THINK! launched UnXpected FM, a new audio ad, in the form of a fake pirate radio station. The innovative and dynamic ad uses real-time weather data to tailor…
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Campaigns
Travel Like You Know Them
…vehicles on the road. The campaign aims to help all road users better understand each other and encourage positive behaviours to help keep everyone safe. Our campaign assets continue to…
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Campaigns
Mobiles 2022
…video player and head to our Vimeo page, where you can download directly. The THINK! team welcomes any support you can provide in sharing the message with your audiences. For…
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Campaigns
Mates for Life 2023
…Road’ tool, which provides an interactive online experience to learn about the consequences of drink driving. Follow @THINKgovuk On Twitter, @THINKroadsafety on Facebook and @thinkdriver on Instagram to discover and…
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Campaigns
Good drivers – we salute you
…risks on the road. The campaign has been created in collaboration with the County FA and media partners Acast, COPA90, Twitch and Jungle Creations. Content will run throughout June and…
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Campaigns
Party Car
…encourages passengers to ‘let a mate concentrate’. We’ve created a suite of videos that will run across social media and online video, including Instagram stories, Snapchat and gaming apps. The…
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Campaigns
Pint Block
…that a mate doesn’t let a mate drink drive. Running on social media and online video, the campaign is part of our ongoing Mates Matter strategy – which looks to…
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Education resources
Age 3 to 6
#Document
#Lesson plan
Tales of the Road
…road safely, to interactive games that children can use to build their road safety skills. As more of our audience move to digital channels, our relaunched Tales of the Road…
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News14th December 2018
THINK! Campaign urges young men to stop their friends drink-driving
…films will be broadcast online and on social media during the Christmas and the party season as well as at football grounds, on Spotify and in pubs. RAC road safety…
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