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Campaigns

Highway Code Changes

…on which assets to use, please contact us at DfTPUBLICITY@dft.gov.uk. All assets will signpost to GOV.UK The Highway Code: 8 changes you need to know from 28 January 2022, where…

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A cartoon showing different forms of transport with the words "The Official Highway Code".
30 Aug 2018

Motorcyclists

…protection a helmet offers in a crash. Visit the SHARP website. Consider further skills training to improve your performance, confidence and safety on the road. RideFree is a DVSA digital…

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Campaigns

Pint Block

…that a mate doesn’t let a mate drink drive. Running on social media and online video, the campaign is part of our ongoing Mates Matter strategy – which looks to…

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Man waving tea towels
Campaigns

Party Car

…encourages passengers to ‘let a mate concentrate’. We’ve created a suite of videos that will run across social media and online video, including Instagram stories, Snapchat and gaming apps. The…

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two men in a car
Campaigns

Mates for Life 2023

…Road’ tool, which provides an interactive online experience to learn about the consequences of drink driving. Follow @THINKgovuk On Twitter, @THINKroadsafety on Facebook and @thinkdriver on Instagram to discover and…

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A photo of a man holding a pint of beer in a pub.
Campaigns

Mobiles 2022

…as well as online video and paid video on demand. THINK! has a core audience of 17 to 24-year-old male drivers, who are four times more likely to be killed…

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Image of the inside view of a car with a young male driver sitting behind the steering wheel, with both hands on the wheel. Two of his friends are sat in the back of the car. One is a young woman wearing rugby kit, and the other is a young man wearing swimming trunks, a swimming cap, and goggles.
Campaigns

Travel Like You Know Them

…the Dutch reach. The campaign will run across video-on-demand, radio, digital audio, online video, social and out-of-home for six weeks from August 2023. We encourage partners to make use of…

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A photo of a man standing on a curb about to cross the road.