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…people, which is relatable to their world Equip young people with insight to support their road safety learning Help young people engage with the importance of being careful on the…

Motorcycling

…wearing appropriate safety gear and taking up further training. The never too good campaign sees world Superbike Rider, Chaz Davies, joined comedian Alan Davies and eight regular riders to undertake…

New THINK! road safety campaign launched to help cut child deaths

New road safety resources released to help teachers and schools highlight the dangers of the road. Road Safety Minister Jesse Norman has launched a new road safety campaign aimed at…

Double penalties for motorists using mobiles

Motorists using a phone while driving will receive 6 points on their licence and a £200 fine. New drivers face losing their licence if they use their phones at the…

Mates for Life 2023

…paid promotion. We are supporting these with new paid out of home assets to target our audience closer to the moment of risk. These new beermats and digital posters encourage…

CiTV star Sam Homewood fronts latest THINK! campaign to get children crossing the road safely

…to think carefully about crossing roads as new materials for teachers, parents and road safety experts were released by THINK!. A new Safer Journeys Anthem, featuring the ‘stop, look, listen,…

THINK! Christmas Drink Drive

…want to embrace this influence to tackle drink drivers, by encouraging mates to intervene, at a time when drink driving is at it’s peak. We are producing three new videos…

The Road Whisperer

…– will deliver tips and advice around some of the most nerve-wracking moments that new drivers face. We’ve created a suite of tips that will run throughout March across cinema,…

Mobile phones

…crash if you use your phone. Your reaction times are 2 times slower if you text and drive using a hands-free phone than if you drink drive, and this increases…

Road safety campaigns and advice