Story of THINK!
The UK government has been running road safety campaigns for more than 75 years. The Central Office of Information (COI) ran the government’s road safety campaigns until 2000, when THINK!…
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Campaigns
Helpful hazards
Our Helpful hazards campaign provides tips and advice on driving safely on country roads. The helpful hazards film takes common countryside sights (farm animals and agricultural equipment) and turns them…
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Campaigns
Vehicle safety checks
If you are using your vehicle for the first time in several weeks, following Government advice, it will need a thorough check to ensure it is roadworthy and safe….
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Campaigns
Cabbie night out
We teamed up with part-time relationship counsellor and Uber driver Dr. Ofore, and LADbible to create this film.
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Campaigns
THINK! Restart Activity
…Campaign, the activity reinforces key road safety messages on speeding, drink, and mobiles, prioritising those at highest risk on the road. Young males aged 17-24 are four times more likely…
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Campaigns
Pink Kittens
Our new road safety campaign has launched a new ad to drive home the amount of information that is missed by people when they’re looking at their phones….
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Campaigns
Concentrate on the road
Our Concentrate on the road campaign was designed to highlight how distracting looking at a mobile phone is when driving….
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Education resources
Age 3 to 6
#Game
Ted’s Tumble
In this interactive, Jake and Ted learn about road safety while on a car journey.
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Education resources
Age 3 to 6
#Game
Be bright be seen game
In this game, pupils will decide whether a series of pedestrians walking during the day and at night are wearing the right clothes to make sure that they can be…
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Education resources
Age 7 to 12
#Game
Game: Take The Lead
This game educates young children from ages 7 to 12 on road safety. The game player is given different road safety scenarios of which they must make the correct decisions…
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