News3rd December 2018
THINK! Christmas Drink Drive
…would like to help spread our message. We will be making all campaign materials available on our website, so you can download them easily and use them on your social…
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Story of THINK!
The UK government has been running road safety campaigns for more than 75 years. The Central Office of Information (COI) ran the government’s road safety campaigns until 2000, when THINK!…
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Campaigns
Pink Kittens
Our new road safety campaign has launched a new ad to drive home the amount of information that is missed by people when they’re looking at their phones….
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Campaigns
Helpful hazards
Our Helpful hazards campaign provides tips and advice on driving safely on country roads. The helpful hazards film takes common countryside sights (farm animals and agricultural equipment) and turns them…
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Campaigns
Vehicle safety checks
…tread The legal minimum tread depth for car tyres in the UK is 1.6mm. Driving without the legally required amount of tread can adversely affect your grip, braking distance and…
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Campaigns
Cabbie night out
We teamed up with part-time relationship counsellor and Uber driver Dr. Ofore, and LADbible to create this film.
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Campaigns
THINK! Restart Activity
…Campaign, the activity reinforces key road safety messages on speeding, drink, and mobiles, prioritising those at highest risk on the road. Young males aged 17-24 are four times more likely…
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Campaigns
Concentrate on the road
Our Concentrate on the road campaign was designed to highlight how distracting looking at a mobile phone is when driving….
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Education resources
Age 3 to 6
#Game
Be bright be seen game
…decide whether a series of pedestrians walking during the day and at night are wearing the right clothes to make sure that they can be seen by other road users….
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Education resources
Age 7 to 12
#Game
Game: Take The Lead
This game educates young children from ages 7 to 12 on road safety. The game player is given different road safety scenarios of which they must make the correct decisions…
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