Story of THINK!
The UK government has been running road safety campaigns for more than 75 years. The Central Office of Information (COI) ran the government’s road safety campaigns until 2000, when THINK!…
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Campaigns
Helpful hazards
…equipment) and turns them into messengers, warning drivers of the potential hazards on country roads. We partnered with LadBible to create engaging content for our target audience on social media….
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Campaigns
Vehicle safety checks
…the moving parts of your engine, preventing your engine from seizing up and breaking down. Water level To ensure you have good visibility, always keep your screen wash topped up…
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Campaigns
Cabbie night out
We teamed up with part-time relationship counsellor and Uber driver Dr. Ofore, and LADbible to create this film.
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Campaigns
THINK! Restart Activity
…to use for educational purposes, however if used in a paid-for capacity (particularly outside of the national campaign period) usage fees may apply. View and download the campaign films …
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Campaigns
Pink Kittens
Our new road safety campaign has launched a new ad to drive home the amount of information that is missed by people when they’re looking at their phones….
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Campaigns
Concentrate on the road
Our Concentrate on the road campaign was designed to highlight how distracting looking at a mobile phone is when driving….
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Education resources
Age 3 to 6
#Game
Ted’s Tumble
In this interactive, Jake and Ted learn about road safety while on a car journey.
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Education resources
Age 3 to 6
#Game
Be bright be seen game
In this game, pupils will decide whether a series of pedestrians walking during the day and at night are wearing the right clothes to make sure that they can be…
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Education resources
Age 7 to 12
#Game
Game: Take The Lead
This game educates young children from ages 7 to 12 on road safety. The game player is given different road safety scenarios of which they must make the correct decisions…
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