2017 marked 50 years of drink driving campaigns.
Posters
                
                                        
                        
                                                            
                                                    
                        
                            
                                
                                    Drinking and Driving Wrecks Lives                                 
                            
                            
                                
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                                    Look her in the eye                                 
                            
                            
                                
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                                    Not everyone needs a reminder                                
                            
                            
                                
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                Videos
                
                
                            
                                                    
                        Drinking and Driving Wrecks Lives
                                
                                    JPG                                    file
                                
                                326.77 KB
                            
                        
                                                    
                        Look her in the eye
                                
                                    JPG                                    file
                                
                                379.06 KB
                            
                        
                                                    
                        Not everyone needs a reminder
                                
                                    JPG                                    file
                                
                                338.49 KB
                            
                        The facts
- Drink driving is illegal and puts lives at risk.
 - It is not possible to say how much alcohol you can drink and stay below the limit. The way alcohol affects you depends on:
- your weight, age, sex and metabolism (the rate your body uses energy)
 - the type and amount of alcohol you’re drinking
 - what you’ve eaten recently
 - your stress levels at the time
 
 - So if you’re driving, it’s better to have none for the road.
 - IAM RoadSmart calculates that a drink drive conviction could cost up to £70,000 as a result of fines, solicitors fees, increase in the cost of car insurance, and losing a job.
 
The law
There are strict alcohol limits for UK drivers:
In England, Wales and Northern Ireland, the legal alcohol limit for drivers is:
- 35 microgrammes of alcohol per 100 millilitres of breath
 - 80 milligrammes of alcohol in 100 millilitres of blood
 - 107 milligrammes of alcohol per 100 millilitres of urine
 
In Scotland (from 5 December 2014), the legal alcohol limit for drivers is lower at:
- 22 microgrammes of alcohol per 100 millilitres of breath
 - 50 milligrammes of alcohol in 100 millilitres of blood
 - 67 milligrammes of alcohol per 100 millilitres of urine.
 
The consequences
There are strict penalties if you are convicted of drink driving, including:
- a minimum 12 month driving ban
 - a criminal record
 - an unlimited fine
 - up to 6 months in prison
 - an endorsement on your licence for 11 years
 
The maximum penalty for causing death by careless driving when under the influence of drink or drugs is 14 years in prison, with a minimum driving ban of two years.
In addition to these penalties are the everyday consequences of being caught drink driving which can include:
- increase in car insurance costs
 - job loss
 - trouble getting in to countries like the USA
 - the shame of having a criminal record
 - loss of independence