Following an increase in the proportion of vehicles speeding in the first national lockdown, THINK! has relaunched a new campaign encouraging high-risk young male drivers to rethink their need to speed when making essential journeys. Young men are over-represented in speeding-related casualties, and are also more likely to work in industries where they still need to travel for work during in lockdown.
Initially launched on 28 January 2021, the campaign tackles speeding among this high-risk group, by encouraging young drivers to ‘Be the mate who won’t speed’, to keep themselves and others safe and reduce pressure on vital services including the NHS. The campaign challenges some of the common reasons for speeding – being in a hurry, driving on familiar roads and fewer vehicles on the road.
Radio and digital audio will be used to intervene at key moments, such as journeys to work shifts and for essential shopping, challenging the need to speed in real time.
To download static and animated memes and the audio ads, click on the ‘Get this’ link below.