Helpful hazards

Our Helpful hazards campaign provides tips and advice on driving safely on country roads.

The helpful hazards film takes common countryside sights (farm animals and agricultural equipment) and turns them into messengers, warning drivers of the potential hazards on country roads.

We partnered with LadBible to create engaging content for our target audience on social media.

The facts

  • On average, three people die each day on country roads.
  • 60% of all fatalities in Great Britain occurred on rural roads in 2018.
  • The number of people killed on rural roads was more than 10 times higher than on motorways in Great Britain in 2017.
  • 10,729 people were killed or seriously injured in accidents reported to the police on rural roads in Great Britain in 2017.

The law

  • You must not drive faster than the speed limit for the type of road and your type of vehicle.
  • The speed limit is the absolute maximum and it doesn’t mean it’s safe to drive at this speed in all conditions.

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