If you could see

THINK! campaign to warn drivers of the dangers of country roads.

60% of people killed on Britain’s roads die on rural roads, and new research shows many more drivers are needlessly putting themselves at risk of an accident.

A shocking 25% of drivers report having had a near miss on a country road, while 40% have been surprised by an unexpected hazard, such as an animal. A third also confess to taking a bend too fast.

The facts

  • On average, three people die each day on country roads.
  • 60% of all fatalities in Great Britain occurred on rural roads in 2018.
  • The number of people killed on rural roads was more than 10 times higher than on motorways in Great Britain in 2017.
  • 10,729 people were killed or seriously injured in accidents reported to the police on rural roads in Great Britain in 2017.

The law

  • You must not drive faster than the speed limit for the type of road and your type of vehicle.
  • The speed limit is the absolute maximum and it doesn’t mean it’s safe to drive at this speed in all conditions.

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