Young males aged 17-24 are four times more likely to be killed or seriously injured compared with car drivers aged 25 or over – and young male drivers are more likely to crash with passengers in the car.
Our Party Car campaign is aimed at tackling driving distractions among this high-risk group.
Launched on 30 January 2020, our latest campaign encourages passengers to ‘let a mate concentrate’.
We’ve created a suite of videos that will run across social media and online video, including Instagram stories, Snapchat and gaming apps. The films show how distracting certain behaviours – which may seem minor – can be to the driver.
To watch the videos, click on the icons below. To download any of the videos click on the on-screen ‘Vimeo’ logo and download directly from our Vimeo page. Assets supplied are free to use for educational purposes, however if used in a paid-for capacity (particularly outside of the national campaign period) usage fees may apply.