Pint Block 2021

Following the lifting of Covid-19 restrictions on indoor mixing and larger group socialising, THINK! is re-launching the Pint Block campaign to shift attitudes and behaviours among young men towards drink driving.

Male drivers aged 17-24 are over-represented in drink drive related road casualties. They’re also less likely than the wider population to perceive drink driving as risky or unacceptable.. The Pint Block campaign, launched in 2019, led to an increase in young men agreeing that they would intervene to stop a friend drink driving, and this next stage of the campaign will aim to shift attitudes and behaviours over two campaign bursts – late August to September and November to December, both times of the year when we see higher rates of drink-related deaths and serious injuries among our target audience.

The campaign encourages mates to have each other’s backs with the message that ‘A mate doesn’t let a mate drink drive’.

A series of videos and animations that depict humorous Pint Blocks will run across Instagram, Twitter, Snapchat and Facebook, online video and digital display in pubs and bars.

Follow @THINKgovuk on Twitter to discover and share more content from the campaign.

To download any of the videos below click on the on-screen ‘Vimeo’ logo and download directly from our Vimeo page.

The facts

  • Drink driving is illegal and puts lives at risk.
  • It is not possible to say how much alcohol you can drink and stay below the limit. The way alcohol affects you depends on:
    • your weight, age, sex and metabolism (the rate your body uses energy)
    • the type and amount of alcohol you’re drinking
    • what you’ve eaten recently
    • your stress levels at the time
  • So if you’re driving, it’s better to have none for the road.
  • The Institute of Advanced Motorists calculate that a drink drive conviction could cost up to £70,00 as a result of fines, solicitors fees, increase in the cost of car insurance, and losing a job.

The law

There are strict alcohol limits for UK drivers:

In England, Wales and Northern Ireland, the legal alcohol limit for drivers is:

  • 35 microgrammes of alcohol per 100 millilitres of breath
  • 80 milligrammes of alcohol in 100 millilitres of blood
  • 107 milligrammes of alcohol per 100 millilitres of urine

In Scotland (from 5 December 2014), the legal alcohol limit for drivers is lower at:

  • 22 microgrammes of alcohol per 100 millilitres of breath
  • 50 milligrammes of alcohol in 100 millilitres of blood
  • 67 milligrammes of alcohol per 100 millilitres of urine.

The consequences

There are strict penalties if you are convicted of drink driving, including:

  • a minimum 12 month driving ban
  • a criminal record
  • a hefty fine
  • up to 6 months in prison
  • an endorsement on your licence for 11 years

However, this list does not reflect the everyday consequences of being caught drink driving which can include:

  • increase in car insurance costs
  • job loss
  • trouble getting in to countries like the USA
  • the shame of having a criminal record
  • loss of independence