THINK! Restart Activity

THINK! has launched a new series of social films in response to easing of Covid-19 restrictions and high-risk young male drivers returning to busier roads

Supporting the Government’s Safer Transport Campaign, the activity reinforces key road safety messages on speeding, drink, and mobiles, prioritising those at highest risk on the road. Young males aged 17-24 are four times more likely to be killed or seriously injured compared to car drivers aged 25 and over. 

We’ve created 3 videos in collaboration with SPORTbible highlighting the importance of safe behaviours behind the wheel as young drivers return to the road. Building on the return of live sport and our audience beginning to get back on the road to meet up with friends, the videos feature legendary football commentator Jonathan Pearce.

To accompany these videos we have created a series of bitesize films tackling mobile phone distraction, speeding and drink driving targeting our priority audience, with activity running on channels including Snapchat, Instagram Stories and a Twitter sports partnership.  

You can view and download the campaign films here


 

When driving, a few miles per hour can mean the difference between life and death. The faster someone drives, the less time they have to stop if something unexpected happens.

If you kill someone while speeding, you will have to live with the long-term emotional consequences.

Speed limits are there for a reason.

The facts

  • Speed is one of the main factors in fatal road accidents.
  • Fatal accidents are 4 times as likely on rural ‘A’ roads as urban ‘A’ roads.
  • 3,121 people were killed or seriously injured in accidents where ‘exceeding the speed limit’ or ‘travelling too fast for the conditions’ was recorded as a contributory factor by the police.

The law

  • You must not drive faster than the speed limit for the type of road and your type of vehicle.
  • The speed limit is the absolute maximum and it doesn’t mean it’s safe to drive at this speed in all conditions.

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The facts

  • Drivers using a hands-free or handheld mobile phone are slower at recognising and reacting to hazards.
  • Research shows:
    • You are 4 times more likely to be in a crash if you use your phone.
    • Your reaction times are 2 times slower if you text and drive than if you drink drive, and this increases to 3 times if you use a handheld phone.
  • Even careful drivers can be distracted by a call or text – and a split-second lapse in concentration could result in a crash. At 30 mph a car travels 100 feet in 2.3 seconds.

The law

  • It’s illegal to use a handheld mobile when driving – including using your phone to follow a map, read a text or check social media.
  • It is also illegal to use a handheld phone or similar device when supervising a learner driver.
  • These both apply even if you’re stopped at traffic lights or queuing in traffic.
  • You can only use a handheld phone if you are safely parked, or need to call 999 or 112 in an emergency and it’s unsafe or impractical to stop.
  • If you’re caught using a handheld phone while driving, you’ll get 6 penalty points on your licence and a fine of £200.
  • If you get just 6 points in the first 2 years after passing your test, you will lose your licence.
  • Using a hands-free device (for example, for navigation) is not illegal. However, if this distracts you and affects your ability to drive safely, you can still be prosecuted by the police.

The consequences

  • points on your licence leads to higher insurance costs
  • losing a job

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The facts

  • It is not possible to say how much alcohol you can drink and stay below the limit. The way alcohol affects you depends on:
    • your weight, age, sex and metabolism (the rate your body uses energy)
    • the type and amount of alcohol you’re drinking
    • what you’ve eaten recently
    • your stress levels at the time
  • So if you’re driving, it’s better to have none for the road.
  • The Institute of Advanced Motorists calculate that a drink drive conviction could cost between £20,000 – £50,000 as a result of fines, solicitors fees, increase in the cost of car insurance, and losing a job.

The law

There are strict alcohol limits for UK drivers:

In England, Wales and Northern Ireland, the legal alcohol limit for drivers is:

  • 35 microgrammes of alcohol per 100 millilitres of breath
  • 80 milligrammes of alcohol in 100 millilitres of blood
  • 107 milligrammes of alcohol per 100 millilitres of urine

In Scotland (from 5 December 2014), the legal alcohol limit for drivers is lower at:

  • 22 microgrammes of alcohol per 100 millilitres of breath
  • 50 milligrammes of alcohol in 100 millilitres of blood
  • 67 milligrammes of alcohol per 100 millilitres of urine.

The consequences

There are strict penalties if you are convicted of drink driving, including:

  • a minimum 12 month driving ban
  • a criminal record
  • a hefty fine
  • up to 6 months in prison
  • an endorsement on your licence for 11 years

However, this list does not reflect the everyday consequences of being caught drink driving which can include:

  • increase in car insurance costs
  • job loss
  • trouble getting in to countries like the USA
  • the shame of having a criminal record
  • loss of independence