This festive period, we are calling on all mates to step up and intervene when their mate is tempted to drink drive.
Young men are heavily over-represented in drink drive related accidents. In 2016, 280 young men aged 16-24 were killed or seriously injured due to drink driving.
Mates are highly influential in young people’s lives and we want to embrace this influence to tackle drink drivers, by encouraging mates to intervene, at a time when social drinking is at its peak.
Campaign timings
- Friday 14 December: #1 Time to tackle film released (preview below)
- Wednesday 19 December: #2 Kiss film released (available to download from 3pm on 19 Dec)
- Friday 21 December: #3 Make a noise film released (available to download from 3pm on 21 Dec)
Time to Tackle:
https://vimeo.com/305730336
https://vimeo.com/305731758