We used to run campaigns at specific times of the year, and published a campaign calendar to support this. Under our new strategy, we have moved away from theme-based campaigns to a more always-on approach, targeting our audience with the relevant message at the relevant moment. This means, for example, we will not be running a country roads campaign during July, but will be using country roads messaging throughout the year when our target audience are more likely to be using these roads.
As such, we no longer publish a campaign calendar, but would recommend you sign up to our road safety stakeholder newsletter to hear about our plans going forward.