Mates matter

Mates matter

Our campaign is calling on friends to do what they do best – look out for each other.

We’re specifically calling for mates to intervene and stop their mates when they are tempted to drink driving.

Young men are heavily over-represented in drink drive related accidents. In 2016, 280 young men aged 16-24 were killed or seriously injured due to drink driving in Great Britain.

Pink Kittens

Our new road safety campaign has launched a new ad to drive home the amount of information that is missed by people when they’re looking at their phones.

Motorcycling

THINK!’s motorcycling strategy aims to create empathy between car drivers and motorcyclists. It also raises awareness about the steps that both parties can take to avoid crashes.

Drivers are encouraged to notice motorcyclists on the road by thinking more about the person riding the motorcycle.

Motorcyclists are encouraged to take steps to manage and reduce their own personal risk by wearing appropriate safety gear and taking up further training.

The never too good campaign sees world Superbike Rider, Chaz Davies, joined comedian Alan Davies and eight regular riders to undertake further training to improve their riding skills on the road and prove you’re never too good to learn something new.

The ‘Didn’t See’ radio adverts remind drivers to take longer to look for bikes at junctions.

#butalive

THINK! Drink Drive 2015 campaign. This campaign targets those who are tempted to drink ‘a couple’ before driving and shows how a second drink could double your chance of being in a fatal collision. However, the safest thing to do is to not drink any alcohol before driving.

If you could see

THINK! campaign to warn drivers of the dangers of country roads.

60% of people killed on Britain’s roads die on rural roads, and new research shows many more drivers are needlessly putting themselves at risk of an accident.

A shocking 25% of drivers report having had a near miss on a country road, while 40% have been surprised by an unexpected hazard, such as an animal. A third also confess to taking a bend too fast.