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…search bar, and press enter. This could be the street your school is on, a school trip location or anywhere else. For each search result you enter, the map will…

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…think.gov.uk. We do this to help make sure the site is meeting the needs of its users and to help us make improvements, for example improving site search. Google Analytics…

Driving? THINK! 0% brand partnerships

…consistently above 80% Delivering mutual value The partnership model is designed to deliver mutual outcomes for road safety and for participating brands. For example: Activity with Captain Morgan delivered the…

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If you deliver transport or road safety information, sign up to receive updates on the latest THINK! resources and campaign assets. Please note these updates are aimed at professionals in…

Driving? THINK! 0%

The events don’t come much bigger than the World Cup. Whether you’re getting together with family, mates, or strangers from all over the world, it’ll be the essential fixture in…

Vehicle safety checks

…least one-quarter full to avoid running out on your journey. You can be issued a Fixed Penalty Notice in some locations if your breakdown was foreseeable, such as running out…

Story of THINK!

The UK government has been running road safety campaigns for more than 75 years. The Central Office of Information (COI) ran the government’s road safety campaigns until 2000, when THINK!…

Is pushing your speed worth it?

…slight speeding on rural roads can have. The campaign hero video highlights the consequences of driving too fast for the conditions, especially on rural roads, and champions those who respect…

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