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Horse Riders

…to allow motorists to overtake. Always cross major crossings as a group, rather than one by one. Leave details of your intended route and estimated time of return with a…

Speeding

The facts When driving, a few miles per hour can mean the difference between life and death. The faster you drive, the less time you have to stop if something…

Drink driving

…stress levels at the time So if you’re driving, it’s better to have none for the road. IAM RoadSmart calculates that a drink drive conviction could cost up to £70,000…

Drivers

…you won’t be tempted to use it – make the glove compartment the phone compartment. Pull over if you need to adjust a hands free device or check your map….

Concentrate on the road

Our Concentrate on the road campaign was designed to highlight how distracting looking at a mobile phone is when driving….

I have a recommendation for a new road safety campaign

…use targeted media to communicate our messages to ensure that we deliver cost-effective campaigns with impact. Decades of road safety communications have demonstrated the importance of focusing our interventions where…

I would like to partner with THINK!

…communicate with young males. If you think you can help increase the reach and credibility of THINK! road safety messages then please email us, including details about your organisation and…

Anto Sharp – Catching people who use their phones whilst driving

Mates matter

Our campaign is calling on friends to do what they do best – look out for each other. We’re specifically calling for mates to intervene and stop their mates when…

Crossing roads: kids know best

…to Vimeo’s website. From there, simply click on the ‘Download’ button. Crossing the road: kids know best is also available with Welsh subtitles, shown below. If you would like to…