The Road Whisperer

The Road Whisperer

1 in 5 drivers crash in the first year after passing their test. Our research revealed that young drivers often feel vulnerable on the road. This can lead to them driving more defensively and taking unnecessary risks to over-compensate for their inexperience.

We know it takes real road experience to become a good driver. Launched 5 March 2019, our latest campaign encourages new drivers to ‘learn the ways of the road’ with the help of the Road Whisperer.

The mysterious Road Whisperer – think ‘The Dude’ from The Big Lebowski – will deliver tips and advice around some of the most nerve-wracking moments that new drivers face.

We’ve created a suite of tips that will run throughout March across cinema, video on demand and social media. The tips include driving on country roads, on motorways, at night, in light rain, on roundabouts, the importance of checking your tyres, and looking out for vulnerable road users.

Our launch materials are available below.

We’ll be making the remaining assets available throughout March.

Horses

Horses are large powerful animals, but they can easily panic and bolt if startled. The consequences to drivers, their car, the horse and its rider can be horrendous.

By following some basic advice, drivers and riders can help avoid accidents involving horses on the road.

The facts

  • Horses can weigh more than half a tonne – they are easily scared by noise and may panic around fast-moving vehicles.
  • 3 horse riders were killed and 117 seriously injured in road accidents between 2013 and 2017.