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Story of THINK!

The UK government has been running road safety campaigns for more than 75 years. The Central Office of Information (COI) ran the government’s road safety campaigns until 2000, when THINK!…

Vehicle safety checks

…to vehicles running out of fuel. Always keep your tank at least one-quarter full to avoid running out on your journey. You can be issued a Fixed Penalty Notice in…

Is pushing your speed it worth it?

…relaunching their campaign to raise awareness of the impact that even slight speeding on rural roads can have. The campaign speaks to male drivers aged 17-24, as they are overrepresented…

Cookie policy

…Google to use or share our analytics data. Google Analytics sets the following cookies: Universal Analytics Name Purpose Expires _ga This helps us count how many people visit the site…

THINK Map

…people, which is relatable to their world Equip young people with insight to support their road safety learning Help young people engage with the importance of being careful on the…

THINK! put your phone away

…has risk to life and risk to your licence. The campaign included a re-run of the case study film ‘life without Zoë” to view this campaign material click here ….

Motorcycling

…wearing appropriate safety gear and taking up further training. The never too good campaign sees world Superbike Rider, Chaz Davies, joined comedian Alan Davies and eight regular riders to undertake…

Travel Like You Know Them

…the Dutch reach. The campaign will run across video-on-demand, radio, digital audio, online video, social and out-of-home for six weeks from August 2023. We encourage partners to make use of…

Guidance for educators

…between school and home will lead to greater road awareness amongst your students. Why not enable students to share their learning with parents at a road safety assembly or by…