Pink Kittens

Our new road safety campaign has launched a new ad to drive home the amount of information that is missed by people when they’re looking at their phones.

Images
Pink Kittens - mother carrying daughter steps out in front of distracted driver
Crash scene
JPG 1.34 MB
Pink Kittens - children playing basketball and skipping in the street
Skipping
JPG 1.44 MB
Pink Kittens - woman on spacehopper
Spacehopper
JPG 1.34 MB
Pink Kittens - pink THINK! logo
Logo
JPG 122.75 KB

Videos

Audio
That moment: case 1
MP3 file 483.1 KB
That moment: case 2
MP3 file 482.69 KB

The facts

  • Drivers using a hands-free or handheld mobile phone are slower at recognising and reacting to hazards.
  • Research shows:
    • You are 4 times more likely to be in a crash if you use your phone.
    • Your reaction times are 2 times slower if you text and drive than if you drink drive, and this increases to 3 times if you use a handheld phone.
  • Even careful drivers can be distracted by a call or text – and a split-second lapse in concentration could result in a crash. At 30 mph a car travels 100 feet in 2.3 seconds.

The law

  • It’s illegal to use a handheld mobile when driving – including using your phone to follow a map, read a text or check social media.
  • It is also illegal to use a handheld phone or similar device when supervising a learner driver.
  • These both apply even if you’re stopped at traffic lights or queuing in traffic.
  • You can only use a handheld phone if you are safely parked, or need to call 999 or 112 in an emergency and it’s unsafe or impractical to stop.
  • If you’re caught using a handheld phone while driving, you’ll get 6 penalty points on your licence and a fine of £200.
  • If you get just 6 points in the first 2 years after passing your test, you will lose your licence.
  • Using a hands-free device (for example, for navigation) is not illegal. However, if this distracts you and affects your ability to drive safely, you can still be prosecuted by the police.

The consequences

  • points on your licence leads to higher insurance costs
  • losing a job

Read more

Share this