Pint Block 2021

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Pint Block 2021

Following the lifting of Covid-19 restrictions on indoor mixing and larger group socialising, THINK! is re-launching the Pint Block campaign to shift attitudes and behaviours among young men towards drink driving.

Male drivers aged 17-24 are over-represented in drink drive related road casualties. They’re also less likely than the wider population to perceive drink driving as risky or unacceptable.. The Pint Block campaign, launched in 2019, led to an increase in young men agreeing that they would intervene to stop a friend drink driving, and this next stage of the campaign will aim to shift attitudes and behaviours over two campaign bursts – late August to September and November to December, both times of the year when we see higher rates of drink-related deaths and serious injuries among our target audience.

The campaign encourages mates to have each other’s backs with the message that ‘A mate doesn’t let a mate drink drive’.

A series of videos and animations that depict humorous Pint Blocks will run across Instagram, Twitter, Snapchat and Facebook, online video and digital display in pubs and bars.

Follow @THINKgovuk on Twitter to discover and share more content from the campaign.

To download any of the videos below click on the on-screen ‘Vimeo’ logo and download directly from our Vimeo page.

THINK! put your phone away

On 1 March 2017, the penalties for using a handheld phone while driving increased. At the time of campaign launch, more than 26k drivers have been issued 6 points on their licence, and 500 new drivers have lost their licence.

THINK! campaign results show that whilst awareness of the penalty increase improved among adult drivers in England & Wales, and the perception of danger and unacceptability of using a phone while driving remained high, one in six still admitted to doing it.

 This could be due to scepticism about getting caught (37% agree that the chance of getting caught is minimal) and individuals not worrying about the consequences of getting caught (48% worry about the impact of getting caught).

This campaign mark the one year anniversary of the penalty increase by highlighting to drivers that using your phone while driving has risk to life and risk to your licence.

The campaign included a re-run of the case study film ‘life without Zoë” to view this campaign material click here .

Pink Kittens

Our new road safety campaign has launched a new ad to drive home the amount of information that is missed by people when they’re looking at their phones.