Today THINK!, the government’s flagship road safety campaign, launched a new website to help support road safety campaigns and education in England and Wales.
The new website brings together the previous stakeholder, education and campaigns websites into a single platform to make it easier for people to find the information they need.
THINK! worked with a range of stakeholders in the development phase to identify their needs. This means the site is more user friendly and a better experience for road safety professionals.
With THINK! targeting young male drivers under their current strategy, THINK! needed a platform to deliver digital-first activity. Visitors will now be able to quickly view THINK! campaign material and download the latest resources to use in local activity.
The THINK! team will be collecting ongoing feedback from visitors to feed into future development plans through the on-site feedback form.