Campaigns
Party Car
…encourages passengers to ‘let a mate concentrate’. We’ve created a suite of videos that will run across social media and online video, including Instagram stories, Snapchat and gaming apps. The…
Read more
Campaigns
Pint Block
…that a mate doesn’t let a mate drink drive. Running on social media and online video, the campaign is part of our ongoing Mates Matter strategy – which looks to…
Read more
Campaigns
Mobiles 2022
…as well as online video and paid video on demand. THINK! has a core audience of 17 to 24-year-old male drivers, who are four times more likely to be killed…
Read more
Campaigns
Mates for Life 2023
…Road’ tool, which provides an interactive online experience to learn about the consequences of drink driving. Follow @THINKgovuk On Twitter, @THINKroadsafety on Facebook and @thinkdriver on Instagram to discover and…
Read more
Story of THINK!
The UK government has been running road safety campaigns for more than 75 years. The Central Office of Information (COI) ran the government’s road safety campaigns until 2000, when THINK!…
Read more
Education resources
Age 3 to 6
#Document
#Lesson plan
Tales of the Road
…is now interactive to help young road users navigate the workbook quickly and easily! It can be accessed and completed online, or can be downloaded, allowing progress to be saved…
Read more
Laws
Seat belts
The facts In a crash, you’re twice as likely to die if you don’t wear a seat belt. Drivers and passengers aged 17-34 have the lowest seat belt-wearing rates, combined…
Read more
Laws
Mobile phones
…a crash. At 30 mph a car travels 100 feet in 2.3 seconds. The law It’s illegal to use a handheld mobile phone or similar device for any purpose when…
Read moreCookie policy
Cookies are used to: measure how you use the website so it can be updated and improved based on your needs remember the notifications you’ve seen so that we…
Read more