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…2018. Compliance status This website is partially compliant with the Web Content Accessibility Guidelines version 2.1 AA standard, due to the non-compliances listed below. Non accessible content The content listed…

Road safety campaigns and advice

Take Extra Care

THINK! is supporting a campaign from Road Safety Great Britain encouraging all road users to help reduce the strain on the emergency services during the coronavirus pandemic by taking extra…

Cookie policy

…you first visit think.gov.uk. We’ll store a cookie so that your computer knows you’ve seen it and knows not to show it again. Name Purpose Expires wordpress_test_cookie Saves a message…

Good drivers – we salute you

…June and July. Assets supplied are free to use for educational purposes, however if used in a paid-for capacity (particularly outside of the national campaign period) usage fees may apply….

Cycling

…in charge of a vehicle with alcohol concentration above prescribed limit: Driving or attempting to drive, or being in charge of a vehicle, on a road or other public place,…

Highway Code Changes

…to ‘Check the changes, let’s keep each other safe’. Campaign assets consisted of illustrations to help communicate the changes clearly. Messaging reflected The Highway Code and was kept simple to…

Mates for Life 2023

…the moment arises with the message ‘A mate doesn’t let a mate drink drive’. The campaign leads with the Mates for Life film which illustrates a young man urging his…

The Road Whisperer

…driving more defensively and taking unnecessary risks to over-compensate for their inexperience. We know it takes real road experience to become a good driver. Launched 5 March 2019, our latest…

Is pushing your speed worth it?

…GOV.UK (www.gov.uk) Driving on country roads – your complete guide | RAC Drive. The Highway Code – Driving in adverse weather conditions (226 to 237) – Guidance – GOV.UK (www.gov.uk)…