Welcome to THINK!

Delivering road safety campaigns since 2000.

Cycle Safety

Helpful tips and advice for cyclists and drivers.

Cycle Safety

Education resources

Explore our road safety teaching resources for children.

Explore resources

Vehicle Safety Checks

If you are using your vehicle for the first time in several weeks, following Government advice, it will need a thorough check to ensure it is roadworthy and safe.

Vehicle Safety Checks

Story of THINK!

A timeline of the history of THINK! road safety campaigns.

Featured campaigns

View All (28)

Party Car

The Road Whisperer

Pink Kittens

girl holds up keys with one man laughing and another looking at the keys

Mates matter

Latest

Be the Mate who won’t Speed

28th January 2021
Campaign

THINK! Restart Activity

28th July 2020
Campaign

Take Extra Care

3rd April 2020
Campaign

Activate Pint Block!

18th February 2020
Campaign

Party Car

29th January 2020
Campaign

Pint Block

2nd December 2019
Campaign

The Road Whisperer

4th March 2019
Campaign

Helpful hazards

4th May 2018
Campaign

THINK! put your phone away

1st March 2018
Campaign

Cabbie night out

22nd December 2017
Campaign