Welcome to THINK!

Delivering road safety campaigns since 2000.

Don't put Drugs in the Driving Seat

Drug driving can change lives in an instant. THINK! is urging young drivers to consider the serious risks and the lasting consequences for themselves, their passengers and everyone else on the road. Learn more about the campaign, the risks of drug driving and how to make safer choices.

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THINK! 0% Summer Partnerships

This summer, THINK! 0% is encouraging drivers to go alcohol‑free and stay safe while enjoying matchday moments.

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Drink a Little, Risk a Lot

Drink driving can cost drivers more than their licence. It can affect freedom, relationships, employment and everyday life. Explore the campaign to understand the wider consequences of one decision.

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CLICK is the sound of

Seat belts save lives, whether travelling as a driver or passenger and no matter how short the journey. Find out more about why buckling up every time can make a life-saving difference.

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Cycle Safety

Visit this page for practical advice to help cyclists and drivers stay safe and share the road responsibly.

Cycle Safety

Education resources

Help children of all ages build safer road habits with age-appropriate teaching resources.

Explore resources

Vehicle Safety Checks

If you are using your vehicle for the first time in several weeks, following Government advice, it will need a thorough check to ensure it is roadworthy and safe.

Vehicle Safety Checks

Story of THINK!

A timeline of the history of THINK! road safety campaigns.

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