Welcome to THINK!

Delivering road safety campaigns since 2000.

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THINK! is launching a new seat belts campaign to encourage young men to wear their seat belts, whatever the journey, whether they’re a driver or a passenger.

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Is Pushing It Worth It?

THINK! has relaunched their campaign to raise awareness of the impact that even slight speeding on rural roads can have.

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Mates for Life

THINK! is relaunching the Mates for Life campaign to empower friends to intervene if the moment arises with the message ‘A mate doesn’t let a mate drink drive’.

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Travel Like You Know Them

THINK! are re-launching their Highway Code campaign, reminding people that whoever you meet on the roads, you should ‘Travel Like You Know Them’.

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Cycle Safety

Helpful tips and advice for cyclists and drivers.

Cycle Safety

Education resources

Explore our road safety teaching resources for children.

Explore resources

Vehicle Safety Checks

If you are using your vehicle for the first time in several weeks, following Government advice, it will need a thorough check to ensure it is roadworthy and safe.

Vehicle Safety Checks

Story of THINK!

A timeline of the history of THINK! road safety campaigns.

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