Following changes to The Highway Code that came into effect on 29 January, THINK! has launched a campaign to shift attitudes and encourage safer driving behaviours among road users across Great Britain. The campaign will consist of two phases – the first phase in February will raise awareness of changes to The Highway Code and the second phase in May/June will seek to drive behaviour change.
The campaign aims to improve road safety for people walking, cycling and horse riding. Encouraging all road users to ‘Check the changes, let’s keep each other safe’.
Campaign assets will consist of illustrations to help communicate the changes clearly. Messaging reflects The Highway Code and has been kept simple to aid in comprehension.
In February, the campaign assets will run across Facebook, Instagram, Snapchat and Twitter. A radio advert will also run on broadcast radio and digital radio.
All assets will signpost to GOV.UK The Highway Code: 8 changes you need to know from 28 January 2022, where there is more information on these changes.
Follow @THINKgovuk on Twitter to discover and share more content from the campaign.