I have a creative idea for a road safety campaign

All THINK! creative is informed by data and research, and refined through stakeholder engagement. Once the communication objectives have been identified for a campaign, we work with our agencies to develop the tone and creative approach. We have a rigorous campaign development process to ensure that our campaigns achieve value for money. For this reason, we’re unable to use any creative ideas from members of the public.

However, we’re always keen to support other communications that raise awareness of road safety campaigns. If you’re in a position to develop the idea independently, we’d be happy to share it via our social media channels if the tone aligns with the THINK! brand. Please tag us @THINKroadsafety on Facebook or @THINKgovuk on Twitter.