11 years ago, the Carvin family lost a loving mother and wife. Paul, Emily and Ben share their heartbreaking story about how one driver texting at the wheel changed their lives forever. Nothing is so important it can’t wait. THINK! Put your phone away.
THINK!’s motorcycling strategy aims to create empathy between car drivers and motorcyclists. It also raises awareness about the steps that both parties can take to avoid crashes.
Drivers are encouraged to notice motorcyclists on the road by thinking more about the person riding the motorcycle.
Motorcyclists are encouraged to take steps to manage and reduce their own personal risk by wearing appropriate safety gear and taking up further training.
The never too good campaign sees world Superbike Rider, Chaz Davies, joined comedian Alan Davies and eight regular riders to undertake further training to improve their riding skills on the road and prove you’re never too good to learn something new.
The ‘Didn’t See’ radio adverts remind drivers to take longer to look for bikes at junctions.
THINK! Drink Drive 2015 campaign. This campaign targets those who are tempted to drink ‘a couple’ before driving and shows how a second drink could double your chance of being in a fatal collision. However, the safest thing to do is to not drink any alcohol before driving.
Our THINK! Drug Drive advert warns people who drive under the influence of drugs that they’re now more likely to be caught and convicted.
2017 marked 50 years of drink driving campaigns.
Our Morning after campaign raises awareness of the risks of driving in the morning after a night of drinking.