Designated Driver

Designated Driver

The March 2017 THINK! campaign was created to inform all drivers about the tougher handheld mobile phone legislation that came into effect on March 1st 2017.

To highlight the risk of using your handheld phone while driving, we have collaborated with the AA Charity Trust to create a film that shows texting and driving is more dangerous than drinking and driving.


The Carvin family: life without Zoë

11 years ago, the Carvin family lost a loving mother and wife. Paul, Emily and Ben share their heartbreaking story about how one driver texting at the wheel changed their lives forever. Nothing is so important it can’t wait. THINK! Put your phone away.


THINK!’s motorcycling strategy aims to create empathy between car drivers and motorcyclists. It also raises awareness about the steps that both parties can take to avoid crashes.

Drivers are encouraged to notice motorcyclists on the road by thinking more about the person riding the motorcycle.

Motorcyclists are encouraged to take steps to manage and reduce their own personal risk by wearing appropriate safety gear and taking up further training.

The never too good campaign sees world Superbike Rider, Chaz Davies, joined comedian Alan Davies and eight regular riders to undertake further training to improve their riding skills on the road and prove you’re never too good to learn something new.

The ‘Didn’t See’ radio adverts remind drivers to take longer to look for bikes at junctions.

Assets supplied are free to use for educational purposes, however if used in a paid-for capacity (particularly outside of the national campaign period) usage fees may apply.


THINK! Drink Drive 2015 campaign. This campaign targets those who are tempted to drink ‘a couple’ before driving and shows how a second drink could double your chance of being in a fatal collision. However, the safest thing to do is to not drink any alcohol before driving.

More reason to be paranoid

Our THINK! Drug Drive advert warns people who drive under the influence of drugs that they’re now more likely to be caught and convicted.

Morning after

Our Morning after campaign raises awareness of the risks of driving in the morning after a night of drinking.