Campaigns
Be the Mate who won’t Speed
…and others safe and reduce pressure on vital services including the NHS. The campaign challenges some of the common reasons for speeding – being in a hurry, driving on familiar…
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Campaigns
The Road Whisperer
…driving more defensively and taking unnecessary risks to over-compensate for their inexperience. We know it takes real road experience to become a good driver. Launched 5 March 2019, our latest…
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Campaigns
Is pushing your speed it worth it?
…played by comedy actor Hugo Chegwin (BBC’s People Just Do Nothing) and Kadeem Ramsay (Netflix’s Top Boy) encourage our target audience to reflect on their own driving and consider the…
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Campaigns
CLICK is the sound
…the assets. Assets are free for our road safety partners to use for educational purposes, however if you would like to use the templates for paid or commercial opportunities, this…
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Campaigns
Pint Block
Male drivers aged 17-24 are over-represented in drink drive related accidents. They’re also less likely than the wider population to perceive drink driving behaviour as risky or unacceptable. Our ‘Pint…
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Campaigns
Motorcycling
…wearing appropriate safety gear and taking up further training. The never too good campaign sees world Superbike Rider, Chaz Davies, joined comedian Alan Davies and eight regular riders to undertake…
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Campaigns
The Carvin family: life without Zoë
11 years ago, the Carvin family lost a loving mother and wife. Paul, Emily and Ben share their heartbreaking story about how one driver texting at the wheel changed their…
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Campaigns
Pink Kittens
Our new road safety campaign has launched a new ad to drive home the amount of information that is missed by people when they’re looking at their phones….
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Cookie policy
…you first visit think.gov.uk. We’ll store a cookie so that your computer knows you’ve seen it and knows not to show it again. Name Purpose Expires wordpress_test_cookie Saves a message…
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Campaigns
Don’t get caught between
Our 2016 campaign reminds cyclists to look out for lorries turning left – the area where one third of cyclist-HGV collisions happen. For campaign results, see ‘Reports’ at the ‘Get…
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