Campaigns
Highway Code Changes
Following changes to The Highway Code that came into effect on 29 January 2022, THINK! launched a campaign to shift attitudes and encourage safer driving behaviours…
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News7th December 2017
Christmas drink drive campaign uses friends’ influence to help save lives
…uses the message “mates don’t let mates drink and drive”, playing on the fact friends will say anything to each other, except to stop them from drink driving. Road Safety…
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Campaigns
Mates for Life 2023
…Road’ tool, which provides an interactive online experience to learn about the consequences of drink driving. Follow @THINKgovuk On Twitter, @THINKroadsafety on Facebook and @thinkdriver on Instagram to discover and…
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Campaigns
Pint Block
…that a mate doesn’t let a mate drink drive. Running on social media and online video, the campaign is part of our ongoing Mates Matter strategy – which looks to…
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Campaigns
Party Car
…encourages passengers to ‘let a mate concentrate’. We’ve created a suite of videos that will run across social media and online video, including Instagram stories, Snapchat and gaming apps. The…
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Campaigns
Good drivers – we salute you
…July across video on demand, social media, online video, podcast and in-game streaming. Our launch assets, created in partnership with the County FA, can be downloaded at the links below….
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Campaigns
Mobiles 2022
…as well as online video and paid video on demand. THINK! has a core audience of 17 to 24-year-old male drivers, who are four times more likely to be killed…
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Cookie policy
Cookies are used to: measure how you use the website so it can be updated and improved based on your needs remember the notifications you’ve seen so that we…
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Education resources
Age 3 to 6
#Document
#Lesson plan
Tales of the Road
…is now interactive to help young road users navigate the workbook quickly and easily! It can be accessed and completed online, or can be downloaded, allowing progress to be saved…
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