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Story of THINK!

The UK government has been running road safety campaigns for more than 75 years. The Central Office of Information (COI) ran the government’s road safety campaigns until 2000, when THINK!…

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Campaigns

Mates matter

Our campaign is calling on friends to do what they do best – look out for each other. We’re specifically calling for mates to intervene and stop their mates when…

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holding glass in the air with car keys in
Campaigns

Mobiles 2022

…as well as online video and paid video on demand. THINK! has a core audience of 17 to 24-year-old male drivers, who are four times more likely to be killed…

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Image of the inside view of a car with a young male driver sitting behind the steering wheel, with both hands on the wheel. Two of his friends are sat in the back of the car. One is a young woman wearing rugby kit, and the other is a young man wearing swimming trunks, a swimming cap, and goggles.
Campaigns

Party Car

…encourages passengers to ‘let a mate concentrate’. We’ve created a suite of videos that will run across social media and online video, including Instagram stories, Snapchat and gaming apps. The…

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two men in a car
Campaigns

Pint Block

…that a mate doesn’t let a mate drink drive. Running on social media and online video, the campaign is part of our ongoing Mates Matter strategy – which looks to…

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Man waving tea towels
Campaigns

Travel Like You Know Them

…radio, digital audio, online video, social and out-of-home for six weeks during July and August. All assets signpost to GOV.UK The Highway Code, where there is more information on the…

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Travel Like You Know Them
30 Aug 2018

Drivers

Always wear a seat belt, and wear it correctly so it can offer you the best protection in a crash. You are twice as likely to die in a car…

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30 Aug 2018

Motorcyclists

Position yourself in the safest and best place to maximise your visibility of potential hazards. Take a ‘lifesaver’ glance over your shoulder before carrying out manoeuvres, so you know where…

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