30 Aug 2018
Motorcyclists
…digital rider theory course. The free, voluntary scheme is aimed at new riders and contains a series of 6 online modules to be taken by the learner rider before they…
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FAQs
I would like to order some road safety merchandise or promotional materials
…do so as well. We have invested in a suite of new, online learning resources that are free and easy to download from this site. We have consulted with road…
Read moreStory of THINK!
The UK government has been running road safety campaigns for more than 75 years. The Central Office of Information (COI) ran the government’s road safety campaigns until 2000, when THINK!…
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Cookies are used to: measure how you use the website so it can be updated and improved based on your needs remember the notifications you’ve seen so that we…
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Campaigns
THINK! Restart Activity
THINK! has launched a new series of social films in response to easing of Covid-19 restrictions and high-risk young male drivers returning to busier roads. Supporting the Government’s Safer Transport…
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Campaigns
Cabbie night out
We teamed up with part-time relationship counsellor and Uber driver Dr. Ofore, and LADbible to create this film.
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Campaigns
Helpful hazards
Our Helpful hazards campaign provides tips and advice on driving safely on country roads. The helpful hazards film takes common countryside sights (farm animals and agricultural equipment) and turns them…
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Campaigns
Pink Kittens
Our new road safety campaign has launched a new ad to drive home the amount of information that is missed by people when they’re looking at their phones….
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Campaigns
Concentrate on the road
Our Concentrate on the road campaign was designed to highlight how distracting looking at a mobile phone is when driving….
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Education resources
Age 3 to 6
#Game
Ted’s Tumble
In this interactive, Jake and Ted learn about road safety while on a car journey.
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