Search

Motorcycling

…52 times more likely to be killed in a road traffic accident than car occupants, per mile ridden. In 2016, 319 motorcyclists died and 5,553 were seriously injured in road…

Cyclists

…after dark or when visibility is poor. Wear high-visibility and reflective clothing and accessories at all times. Wear a correctly fitted cycle helmet that is securely fastened and conforms to…

All Road Users

…to drink alcohol, plan how to get home without driving. Agree a designated driver, save a taxi number in your phone, or find out about public transport routes and times….

Lesson 3: Emergency stop

Students will confront assumptions about road safety and the impact of distractions on reaction times. Students will reflect on their own behaviours and how distractions could negatively impact their own…

I would like to partner with THINK!

…help us reach this audience better. We have a small number of established partners that align with THINK! campaign priorities, but we’re always looking for new and innovative ways to…

I would like to order some road safety merchandise or promotional materials

…do so as well. We have invested in a suite of new, online learning resources that are free and easy to download from this site. We have consulted with road…

I have a recommendation for a new road safety campaign

The purpose of the THINK! road safety campaign is to reduce the number of people killed and seriously injured on our roads. Our campaign priorities are determined on this basis….

Motorcyclists

…rider theory course. The free, voluntary scheme is aimed at new riders and contains a series of 6 online modules to be taken by the learner rider before they complete…

I have an idea for a road safety product or app

As a government organisation, THINK! does not test, evaluate, promote, approve or otherwise endorse one product or service over another. However, we’re always interested in hearing about new and innovative…

Education resources