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Campaigns

If you could see

THINK! campaign to warn drivers of the dangers of country roads. 60% of people killed on Britain’s roads die on rural roads, and new research shows many more drivers are…

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translucent tractor on a country road
Campaigns

Be the Mate who won’t Speed

Following an increase in the proportion of vehicles speeding in the first national lockdown, THINK! has relaunched a new campaign encouraging high-risk young male drivers to rethink their need to…

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Campaigns

THINK! put your phone away

their licence, and 500 new drivers have lost their licence. THINK! campaign results show that whilst awareness of the penalty increase improved among adult drivers in England & Wales, and…

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Make the glove compartment the phone compartment
Laws

Country roads

…on rural roads was more than 10 times higher than on motorways in Great Britain in 2017. 10,729 people were killed or seriously injured in accidents reported to the police…

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Laws

Speed

…main factors in fatal road accidents. Fatal accidents are 4 times as likely on rural ‘A’ roads as urban ‘A’ roads. 3,121 people were killed or seriously injured in accidents…

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Laws

Fatigue

…turning up the radio. This doesn’t work for long. The facts Sleep-related accidents are more likely than others to result in a fatality or serious injury. Peak times for accidents…

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