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Designated Driver

…your handheld phone while driving, we have collaborated with the AA Charity Trust to create a film that shows texting and driving is more dangerous than drinking and driving.  …

Don’t get caught between

Our 2016 campaign reminds cyclists to look out for lorries turning left – the area where one third of cyclist-HGV collisions happen. For campaign results, see ‘Reports’ at the ‘Get…

We have a road safety issue in our local area. Can you help?

THINK! is the government’s road safety campaign. We develop communications to raise awareness of driving behaviours to help make our roads safer. We do not make or enforce laws, and…

#butalive

THINK! Drink Drive 2015 campaign. This campaign targets those who are tempted to drink ‘a couple’ before driving and shows how a second drink could double your chance of being…

Concentrate on the road

Our Concentrate on the road campaign was designed to highlight how distracting looking at a mobile phone is when driving….

Education resources

Lesson 1: Speak up

…manage difficult situations with my peers I know about issues affecting young drivers – such as peer pressure, speeding, seat belts, inexperience and over confidence I have the communication skills…

I would like THINK! to support a road safety campaign that I’m planning

…on activity that has not been developed in collaboration with us, we can help to amplify through our communications channels. Please tag us @THINKroadsafety on Facebook or @THINKgovuk on Twitter…

I would like to use a THINK! advert to help promote road safety in my local area

…need to complete a usage request form, providing specific details of which asset(s) you would like to use, where it will appear (social media, print media etc.) and how long…

More reason to be paranoid

Our THINK! Drug Drive advert warns people who drive under the influence of drugs that they’re now more likely to be caught and convicted.