Search

News

Story of THINK!

The UK government has been running road safety campaigns for more than 75 years. The Central Office of Information (COI) ran the government’s road safety campaigns until 2000, when THINK!…

Party Car

…encourages passengers to ‘let a mate concentrate’. We’ve created a suite of videos that will run across social media and online video, including Instagram stories, Snapchat and gaming apps. The…

Vehicle safety checks

…to vehicles running out of fuel. Always keep your tank at least one-quarter full to avoid running out on your journey. You can be issued a Fixed Penalty Notice in…

Cookie policy

…rate at which page view requests are made 10 minutes You can opt out of Google Analytics cookies. Vimeo videos We use Vimeo to provide videos on some pages of…

Wrong Side of the Road

…also have the power to help keep them safe. We’ve teamed up with Diageo to share interactive stories from real people who made the decision to get behind the wheel…

THINK! Restart Activity

…the videos feature legendary football commentator Jonathan Pearce. To accompany these videos we have created a series of bitesize films tackling mobile phone distraction, speeding and drink driving targeting our…

Is pushing your speed it worth it?

…the templates for paid or commercial opportunities, this may involve additional usage costs – please fill out a usage request form to help us determine this. All assets signpost to…

THINK Map

…people, which is relatable to their world Equip young people with insight to support their road safety learning Help young people engage with the importance of being careful on the…

Motorcycling

…wearing appropriate safety gear and taking up further training. The never too good campaign sees world Superbike Rider, Chaz Davies, joined comedian Alan Davies and eight regular riders to undertake…