Campaigns
Highway Code Changes
…among road users across Great Britain. The campaign consisted of two phases – the first phase, which ran in February, raised awareness of changes to The Highway Code and the…
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News7th December 2017
Christmas drink drive campaign uses friends’ influence to help save lives
…number of partners including Arriva Buses, which is offering free bus journeys to either home or work the morning after a night out, and Budweiser, which is launching a new…
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Cookie policy
…think.gov.uk. We do this to help make sure the site is meeting the needs of its users and to help us make improvements, for example improving site search. Google Analytics…
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FAQs
I have a recommendation for a new road safety campaign
…We thoroughly research and evidence our campaign using casualty data, road safety literature and audience insight. Our target is young male drivers because they are over-represented in casualty statistics. We…
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FAQs
I would like to order some road safety merchandise or promotional materials
…safety practitioners, teachers, parents, academics and the general public in the development of these resources to ensure their effectiveness. Visit the road safety campaigns or education resources pages of our…
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Laws
Drink driving
…as a result of fines, solicitors fees, increase in the cost of car insurance, and losing a job. The law There are strict alcohol limits for UK drivers: In England,…
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Campaigns
THINK! Restart Activity
…Campaign, the activity reinforces key road safety messages on speeding, drink, and mobiles, prioritising those at highest risk on the road. Young males aged 17-24 are four times more likely…
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