Laws
Drink driving
…stress levels at the time So if you’re driving, it’s better to have none for the road. IAM RoadSmart calculates that a drink drive conviction could cost up to £70,00…
Read more
Campaigns
Highway Code Changes
…among road users across Great Britain. The campaign consisted of two phases – the first phase, which ran in February, raised awareness of changes to The Highway Code and the…
Read more
Campaigns
Mates matter
Our campaign is calling on friends to do what they do best – look out for each other. We’re specifically calling for mates to intervene and stop their mates when…
Read more
Campaigns
‘Safe Adventures’ supporting children as they move to secondary school
…behind buses). The campaign encourages parents to undertake practice journeys , always model best practice and to have a road safety conversation as part of their children’s preparation for changing…
Read more
Campaigns
Mobiles 2022
…as well as online video and paid video on demand. THINK! has a core audience of 17 to 24-year-old male drivers, who are four times more likely to be killed…
Read more
Campaigns
Pint Block
…that a mate doesn’t let a mate drink drive. Running on social media and online video, the campaign is part of our ongoing Mates Matter strategy – which looks to…
Read more
Campaigns
Party Car
…likely to crash with passengers in the car. Our Party Car campaign is aimed at tackling driving distractions among this high-risk group. Launched on 30 January 2020, our latest campaign…
Read more
Campaigns
Good drivers – we salute you
…the wheel. However, research also shows that for this group of young men, the mates they silently prefer to be driven by are those who drive safely. THINK! is launching…
Read more
Campaigns
Mates for Life 2023
…our drink driving campaign messages through Guinness. This year will see THINK! support an exciting initiative from Guinness 0.0% and Greene King pubs to help designated drivers get everyone home…
Read more
Campaigns
Travel Like You Know Them
…the guidance, ‘Travel Like You Know Them’ is re-launching in August 2023. The campaign speaks to everyone who uses the road, with a focus on those who have a greater…
Read more