Story of THINK!
The UK government has been running road safety campaigns for more than 75 years. The Central Office of Information (COI) ran the government’s road safety campaigns until 2000, when THINK!…
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FAQs
I have a recommendation for a new road safety campaign
…We thoroughly research and evidence our campaign using casualty data, road safety literature and audience insight. Our target is young male drivers because they are over-represented in casualty statistics. We…
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Campaigns
THINK! Restart Activity
…Campaign, the activity reinforces key road safety messages on speeding, drink, and mobiles, prioritising those at highest risk on the road. Young males aged 17-24 are four times more likely…
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Campaigns
Cabbie night out
We teamed up with part-time relationship counsellor and Uber driver Dr. Ofore, and LADbible to create this film.
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Campaigns
Vehicle safety checks
…the moving parts of your engine, preventing your engine from seizing up and breaking down. Water level To ensure you have good visibility, always keep your screen wash topped up…
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Campaigns
Helpful hazards
…equipment) and turns them into messengers, warning drivers of the potential hazards on country roads. We partnered with LadBible to create engaging content for our target audience on social media….
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Campaigns
Pink Kittens
Our new road safety campaign has launched a new ad to drive home the amount of information that is missed by people when they’re looking at their phones….
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