News1st March 2017
Double penalties for motorists using mobiles
…and partners are working this week to make it socially unacceptable to use a mobile phone at the wheel. It’s about more than what you might have to pay as…
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Campaigns
Mobiles 2022
…as well as online video and paid video on demand. THINK! has a core audience of 17 to 24-year-old male drivers, who are four times more likely to be killed…
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Campaigns
Pint Block
…on the icons below. Assets supplied are free to use for educational purposes, however if used in a paid-for capacity (particularly outside of the national campaign period) usage fees may…
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Campaigns
Travel Like You Know Them
…the Dutch reach. The campaign will run across video-on-demand, radio, digital audio, online video, social and out-of-home for six weeks from August 2023. We encourage partners to make use of…
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Campaigns
Mates for Life 2023
…paid promotion. We are supporting these with new paid out of home assets to target our audience closer to the moment of risk. These new beermats and digital posters encourage…
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Campaigns
Good drivers – we salute you
…June and July. Assets supplied are free to use for educational purposes, however if used in a paid-for capacity (particularly outside of the national campaign period) usage fees may apply….
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Campaigns
Party Car
…likely to crash with passengers in the car. Our Party Car campaign is aimed at tackling driving distractions among this high-risk group. Launched on 30 January 2020, our latest campaign…
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Story of THINK!
The UK government has been running road safety campaigns for more than 75 years. The Central Office of Information (COI) ran the government’s road safety campaigns until 2000, when THINK!…
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Education resources
Age 3 to 6
#Document
#Lesson plan
Tales of the Road
…gives schools and parents an easy way to access the resource online and to engage children through interactive learning. COVID-19 Safer Travel Guidance for passengers It’s important that we all…
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Laws
Seat belts
…law Drivers and passengers who fail to wear seat belts in the front and back of vehicles are breaking the law. For those aged 14 and over, failure to wear…
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