Story of THINK!
The UK government has been running road safety campaigns for more than 75 years. The Central Office of Information (COI) ran the government’s road safety campaigns until 2000, when THINK!…
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Campaigns
Pink Kittens
Our new road safety campaign has launched a new ad to drive home the amount of information that is missed by people when they’re looking at their phones….
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Campaigns
Helpful hazards
Our Helpful hazards campaign provides tips and advice on driving safely on country roads. The helpful hazards film takes common countryside sights (farm animals and agricultural equipment) and turns them…
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Campaigns
Vehicle safety checks
…shops that are permitted to be open – to get things like food and medicine to exercise or spend time outdoors any medical need, including to donate blood, avoid injury…
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Campaigns
Cabbie night out
We teamed up with part-time relationship counsellor and Uber driver Dr. Ofore, and LADbible to create this film.
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Campaigns
THINK! Restart Activity
THINK! has launched a new series of social films in response to easing of Covid-19 restrictions and high-risk young male drivers returning to busier roads. Supporting the Government’s Safer Transport…
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Campaigns
Concentrate on the road
Our Concentrate on the road campaign was designed to highlight how distracting looking at a mobile phone is when driving….
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Education resources
Age 3 to 6
#Game
Be bright be seen game
In this game, pupils will decide whether a series of pedestrians walking during the day and at night are wearing the right clothes to make sure that they can be…
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Education resources
Age 7 to 12
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Game: Take The Lead
This game educates young children from ages 7 to 12 on road safety. The game player is given different road safety scenarios of which they must make the correct decisions…
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Education resources
Age 3 to 6
#Game
Ted’s Tumble
In this interactive, Jake and Ted learn about road safety while on a car journey.
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