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  Cookies are used to: measure how you use the website so it can be updated and improved based on your needs remember the notifications you’ve seen so that we…

Highway Code Changes

        Following changes to The Highway Code that came into effect on 29 January 2022, THINK! launched a campaign to shift attitudes and encourage safer driving behaviours…

Travel Like You Know Them

…the ‘Travel like you know them’ assets (linked below). All assets signpost to GOV.UK The Highway Code, where there is more information on the changes. Our assets are available to…

Road safety campaigns and advice

Is pushing your speed it worth it?

…more information on speeding and rural roads. Please find the partner toolkit here THINK! speeding campaign 2024 – partner toolkit and a clip of our radio ad directly below. https://www.think.gov.uk/wp-content/uploads/2023/03/263442_01_DFT-Unexpected-FM_30s_Radio_Generic-Intro_6PPM_-1.wav…

Mates for Life 2023

…in 10 young men taking action as a result of seeing our content, including stopping a friend drinking before driving. Our films are running across Instagram, Snapchat, and Reddit with…

Is pushing your speed worth it?

…GOV.UK (www.gov.uk) Driving on country roads – your complete guide | RAC Drive. The Highway Code – Driving in adverse weather conditions (226 to 237) – Guidance – GOV.UK (www.gov.uk)…

CLICK is the sound

…of car occupant fatalities among 17- to 29-year-olds were not wearing seat belts. Young men are more likely to be inconsistent wearers of seat belts, with research highlighting a particular…

Be the Mate who won’t Speed

…paid-for capacity (particularly outside of the national campaign period) usage fees may apply. To download static and animated memes and the audio ads, click on the ‘Get this’ link below….

Don’t get caught between

…reminds cyclists to look out for lorries turning left – the area where one third of cyclist-HGV collisions happen. For campaign results, see ‘Reports’ at the ‘Get this’ link below….