Campaigns
A breathalyser for drugs
Our drug driving campaign informs road users that driving whilst taking medicines that impair driving ability is illegal.
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Campaigns
Pint Block
Male drivers aged 17-24 are over-represented in drink drive related accidents. They’re also less likely than the wider population to perceive drink driving behaviour as risky or unacceptable. Our ‘Pint…
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Campaigns
Motorcycling
…wearing appropriate safety gear and taking up further training. The never too good campaign sees world Superbike Rider, Chaz Davies, joined comedian Alan Davies and eight regular riders to undertake…
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Campaigns
The Carvin family: life without Zoë
11 years ago, the Carvin family lost a loving mother and wife. Paul, Emily and Ben share their heartbreaking story about how one driver texting at the wheel changed their…
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Campaigns
Pink Kittens
Our new road safety campaign has launched a new ad to drive home the amount of information that is missed by people when they’re looking at their phones….
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Cookie policy
…you first visit think.gov.uk. We’ll store a cookie so that your computer knows you’ve seen it and knows not to show it again. Name Purpose Expires wordpress_test_cookie Saves a message…
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Campaigns
Designated Driver
The March 2017 THINK! campaign was created to inform all drivers about the tougher handheld mobile phone legislation that came into effect on March 1st 2017. To highlight the risk…
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Campaigns
Helpful hazards
Our Helpful hazards campaign provides tips and advice on driving safely on country roads. The helpful hazards film takes common countryside sights (farm animals and agricultural equipment) and turns them…
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Campaigns
Don’t get caught between
Our 2016 campaign reminds cyclists to look out for lorries turning left – the area where one third of cyclist-HGV collisions happen. For campaign results, see ‘Reports’ at the ‘Get…
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Campaigns
#butalive
THINK! Drink Drive 2015 campaign. This campaign targets those who are tempted to drink ‘a couple’ before driving and shows how a second drink could double your chance of being…
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