Campaigns
Good drivers – we salute you
THINK! research has found that many young men who have been driving for a while are overconfident in their driving ability and believe they can safely take risks when at…
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Christmas Drink Drive Campaign 2018
…(available to download from 3pm on 19 Dec) Friday 21 December: #3 Make a noise film released (available to download from 3pm on 21 Dec) Time to Tackle: https://vimeo.com/305730336 https://vimeo.com/305731758…
Read moreStory of THINK!
The UK government has been running road safety campaigns for more than 75 years. The Central Office of Information (COI) ran the government’s road safety campaigns until 2000, when THINK!…
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Campaigns
The Road Whisperer
…driving more defensively and taking unnecessary risks to over-compensate for their inexperience. We know it takes real road experience to become a good driver. Launched 5 March 2019, our latest…
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Campaigns
Travel Like You Know Them
On the 29 January 2022, The Highway Code changed to improve road safety for people walking, cycling or horse riding. The changes were communicated in two phases. A factual awareness…
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Campaigns
Mates for Life 2023
THINK! research shows that 8 in 10 young men agree it is unacceptable to drive over the legal limit and note personal responsibility to intervene, but almost a third say…
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Campaigns
Is pushing your speed it worth it?
…played by comedy actor Hugo Chegwin (BBC’s People Just Do Nothing) and Kadeem Ramsay (Netflix’s Top Boy) encourage our target audience to reflect on their own driving and consider the…
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Campaigns
Be the Mate who won’t Speed
…and others safe and reduce pressure on vital services including the NHS. The campaign challenges some of the common reasons for speeding – being in a hurry, driving on familiar…
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Campaigns
CLICK is the sound
…the assets. Assets are free for our road safety partners to use for educational purposes, however if you would like to use the templates for paid or commercial opportunities, this…
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Campaigns
Party Car
Young males aged 17-24 are four times more likely to be killed or seriously injured compared with car drivers aged 25 or over – and young male drivers are more…
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